Brands and consumption

05-333  Brands and consumption

first cycle professional higher education study programme Management

Course Supervisor: Assoc. Prof. Dragan Kesič


Course purpose

  • Student will be able to use brands as an important tool of competitive advantage.

Content (Syllabus outline)

  • Understanding brands
  • Strategic implications of branding
  • Brand equity
  • From private to trade brands
  • Rules of brand management
  • Identity and positioning of brands
  • Consumerism and consumption

Social Media