first cycle academic study programme (Bachelor degree) Management
Course Supervisor: Assist. Prof. Danjel Bratina
- Students will acknowledge the possibilities of including digital marketing content into organisations’ market strategies.
Content (Syllabus outline)
- E - Marketing Planning.
- E - marketing research.
- E - segmenting and targeting, differentiation and positioning strategies.
- E - Marketing Web.
- Managing relationships with e-clients: building relationships; stakeholders; e-CRM.
- E-marketing management.