06-322  e-marketing

first cycle academic study programme (Bachelor degree) Management

Course Supervisor: Assist. Prof. Danjel Bratina


Course purpose

  • Students will acknowledge the possibilities of including digital marketing content into organisations’ market strategies.

Content (Syllabus outline)

  • E - Marketing Planning.
  • E - marketing research.
  • E - segmenting and targeting, differentiation and positioning strategies.
  • E - Marketing Web.
  • Managing relationships with e-clients: building relationships; stakeholders; e-CRM.
  • E-marketing management.


Social Media