International Business Management

64-015  International Business Management

second cycle Master degree study programme Innovation and entrepreneurship

Course Supervisor: Assoc. Prof. Dragan Kesič

  Content

  • Role and importance of globalization, internationalization and international business
  • Globalization and internationalization of business
  • Importance of innovations and innovativeness in international business
  • Competitors and competitiveness in international business with innovation emphasis
  • Type of companies in international business
  • Enhancers and barriers for international business
  • Characteristics for big companies in international business
  • Charasteristics for small companies in international business
  • Ways of foreign markets entry and modes of doing business
  • International organizations and institutions which are important for international business – WTO, OECD, IMF, WIPO
  • Importance and role of WIPO in international business
  • Counterfeit products in international business – why and consequences
  • Ways of controlling of international business
  • Risks in international business
  • Prices and calculations in international business
  • Role of information-communication technology in international business
  • Product management in international business with special emphasis on innovation
  • Importance of communication in international business
  • International  negotiations with emphasis on innovation 

Social Media

Index