05-302  Marketing

first cycle professional higher education study programme Management

Course Supervisor: Assist. Prof. Danjel Bratina, Assoc. Prof. Dragan Kesič


Course purpose

  • Train students to use marketing as business concept and organisational activity.

Content (Syllabus outline)

  • Definition of marketing in the 21st century.
  • Creating Customer Satisfaction (Need, Desire, Requirement).
  • Analysis of marketing opportunities (segmenting, selecting market segments, positioning).
  • Developing marketing strategies (strategies, marketing process).
  • Creating a market offer (marketing mix).
  • Management and implementation of marketing programs.





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