Entrepreneurial project

05-321  Entrepreneurial project

first cycle professional higher education study programme Management

Course Supervisor: Prof. Mitja Ruzzier, Assoc. Prof. Tina Bratkovič Kregar


Course purpose

  • The purpose of the course is that students learn the fundamentals of understanding user needs, designing, planning and presenting a new business idea and the basics of its implementation. Students will learn about innovative creative thinking techniques and prototyping in user driven innovation processes.

Content (Syllabus outline)

  • Understanding user needs and problems.
  • Creativity as the foundation of innovation. Creative thinking techniques.
  • Design thinking methodology.
  • Crowdfunding/crowdsourcing.
  • Prototyping process and prototyping techniques.
  • Storytelling.
  • User driven innovation, customer co-creation.

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