05-342  BE

first cycle professional higher education study programme Management

Course Supervisor: Sen. Lect. Dubravka Celinšek, Assoc. Prof. Igor Rižnar


Course purpose
  • understanding the role of English language in overcoming cultural differences
  • understanding the role of English in the business world focusing on online (internet) advertising
  • ability to perceive and accept changes in language and to understand the influential role of the internet
  • ability to understand the role of life-long learning of languages and the language and cultural policy of the EU
  • ability to present own views and to interpret topical issues by active participation in discussions

Content (Syllabus outline)

  • Management and cultural differences
  • Entrepreneurship and language obstacles
  • Entrepreneurship and cultural obstacles
  • Language change and the Internet
  • Language of online advertising
  • Languages and the EU
  • Lifelong language education
  • Multiculturalism and multilingualism
  • Language projects in the EU
  • European agenda for culture

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