Introduction to marketing

06-311  Introduction to marketing

first cycle academic study programme (Bachelor degree) Management

Course Supervisor: Assist. Prof. Armand Faganel


Course purpose

  • Develop basic marketing knowledge and use of marketing as business concept and organisation’s activity.

Content (Syllabus outline)

  • General: the evolution of marketing; Defining marketing; Basic concepts in marketing; Marketing systems.
  • Organisations and their narrower and wider environment: Substrate constituents (suppliers, customers, competitors); Components of the wider environment.
  • Marketing aspects of the market.
  • Marketing management in the organisation: Culture and mentality in marketing management; Creating information for marketing purposes; Strategic marketing; Tactical and operational aspects of marketing; The components of the marketing web.
  • Current trends in marketing.
  • Marketing conditions and trends and marketing tasks related thereto.



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