Education
Academic year 2024/25
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e-marketing
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first cycle academic study programme (Academic bachelor's degree) Management
Koper
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Intership
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first cycle professional study programme (Professional bachelor's degree) Management
Koper
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Marketing strategies
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second cycle Master degree study programme Management
Koper
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Brand management
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second cycle Master degree study programme Management
Koper
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Research
References
BRATINA, Danjel. 2007. Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov = Assessing the financial value of a brand equity by applying behavioural models. Management 2(3): 215–230.
BRATINA, Danjel. 2011. The impact of crisis sales promotions on branded and unbranded toys. Managing global transitions 9(2): 185–198.
Habilitation
PhD, Assistant Professor in Marketing