Armand Faganel

English Bionote

Armand Faganel is an associate professor in the fields of Marketing and Management, the head of the Department of Marketing, and the vice dean for Quality Assurance and PR at the Faculty of Management, University of Primorska. Prior to his employment at UP, he worked for 13 years in sales and marketing for several international companies. He has more than twenty years of experience in teaching subjects related to marketing, sales, and management. He graduated and earned his master's degree in marketing from EPF UM and obtained his doctoral degree from the University of Primorska. He led the Centre for Quality and Evaluation and the Marketing Institute at UP FM. Armand is the deputy chair of the Quality Commission at the UP. As a visiting lecturer, he has been invited to various universities abroad, including eight consecutive years in Finland. He works as an expert for NAKVIS and collaborates as a foreign expert with several European quality assurance agencies in higher education. His research interests encompass theoretical and empirical studies in the broader field of marketing, quality perception, and sustainable tourism. He has conducted and led multiple internationally funded projects. His achievements are being published in international publications in the form of original scientific articles and chapters in monographs. He also reviews scientific papers for more than 30 established scientific journals. In 2018, he received university recognition for teaching excellence, and in 2022, he received faculty recognition for achievements in the field of education.

Education

Academic year 2024/25

Research

References

DAKIČ, Polona, FAGANEL, Armand. Enchancing point of sale materials for consumer engagement : a neuromarketing approach. Tržište. 2025, 37(1), 95-107.

BRATINA, Danijel, FAGANEL, Armand. Understanding Gen Z and Gen X responses to influencer communications. Administrative sciences. 2024, 14(2), 1-14.

FAGANEL, Armand, PAČARIĆ, Filip, RIŽNAR, Igor. The impact of gamification on Slovenian consumers’ online shopping. Administrative sciences. 2024, 14(5), 1-22.

SZYMKOWIAK, Andrzej, GARCZAREK – BĄK, Urszula, FAGANEL, Armand. Enriching product exposure in e-commerce through a hedonistic and utilitarian cue. Wine economics and policy. 2024, 13(1), 109-126.

FAGANEL, Armand, RIŽNAR, Igor. The growth in demand for craft beer and the proliferation of microbreweries in Slovenia. Beverages. 2023, 9(4), 1-22.

Projects

Sodelovalni raziskovalni projekt med Univerzo na Primorskem in Vilnius Gediminas Technical University: Towards a Standardized Scale for Measuring Consumer Sustainability Fatigue, 2025.

Erasmus+ projekt: S.Ma.R.T (Sales Management and Relationships for Trade), 2020-1-ES01-KA203-082116, 2020-2022.

Erasmus+ projekt: I-THEN (International Technical Higher Education Network), 2020-2022.

Norway Grants Fund projekt: SOCIALNEET – From civil society organizations to social entrepreneurship: Combating and addressing the needs of NEETs, 2018-2022.

Erasmus+ projekt: AIMED - Aiming to educate by promoting the academic dimension of Erasmus+, Erasmus+ project: 2018-2021.

Erasmus+ KA2 projekt: IN.K.A.M.S. - International Key account management & Sales 2017-2018.

Habilitation

PhD, Professor for Marketing

PhD, Associate Professor in Management

Social Media

Index