Tina Vukasović

English Bionote

Tina Vukasović completed her undergraduate and master's studies in economics and business sciences at the Faculty of Economics and Business, University of Maribor. In 2010 she received her Ph.D. from the Faculty of Management of the University of Primorska with the dissertation “Model of connections between the origin of the product and the perceived value of the brand”. In 2021, the Senate of the University of Primorska elected her full professor in the field of marketing and scientific advisor. At the Faculty of Management, University of Primorska, as a full professor, she teaches the following subjects: Interorganizational Marketing, Introduction to Marketing, and Investment Marketing. In addition to her pedagogical work, she is also active in the field of research. She works internationally as a researcher and expert in the field of higher education and in various fields of marketing, with an emphasis on research in the field of consumer purchasing behavior. She is distinguished by her interdisciplinary approach and international involvement. Her personal bibliography includes numerous original scientific articles published in domestic and foreign scientific journals, as well as scientific monographs where she presents the results of her work. She is a member of the organizing committees of international scientific conferences, a member of editorial boards, and a reviewer of domestic and foreign scientific journals in the field of marketing.


Academic year 2023/24



VUKASOVIČ, Tina. Covid-19 pandemic influence on consumer buying behaviour. International journal of management, knowledge and learning. [Spletna izd.]. 2021, vol. 10, str. 65-74, ilustr. ISSN 2232-5697. https://toknowpress.net/ISSN/2232-5697/10.65-74.pdf, DOI: 10.53615/2232-5697.10.65-74.

MATIČIČ ZVER, Manca, VUKASOVIČ, Tina. Consumers' attitude towards eco friendly textile products = Stališča potrošnikov do okolju prijaznih tekstilnih izdelkov. Tekstilec : glasilo slovenskih tekstilcev. [Tiskana izd.]. 2021, vol. 64, no. 2, str. 159-171, ilustr. ISSN 0351-3386. http://www.tekstilec.si/wp-content/uploads/2016/03/10.14502Tekstilec2021.64.159-171.pdf, DOI: 10.14502/Tekstilec2021.64.159-171.

VUKASOVIČ, Tina, MIHAČ, Vlaho. Trends in the online booking of hotel accommodation. International journal of e-services and mobile applications. Jan.-Mar.2021, vol. 13, iss. 1, str. 60-76, ilustr. ISSN 1941-6288. https://www.igi-global.com/gateway/article/265184, DOI: 10.4018/IJESMA.2021010105.

VUKASOVIČ, Tina. Koncepti sodobnega trženja. Harlow: Pearson, cop. 2020. VIII, 202 str., ilustr. ISBN 978-1-839-61084-4.

VUKASOVIČ, Tina. Knowledge as an important factor in the process of creating brand equity. International journal of innovation and learning. 2020, vol. 28, no. 2, str. 139-158, ilustr. ISSN 1471-8197.

ADZOVIĆ, Almin, PURG, Danica, VUKASOVIČ, Tina. Decision making theories in medicine reimbursement. International journal of Euro-Mediterranean studies. [Print ed.]. 2019, vol. 12, no. 2, str. 67-92, ilustr. ISSN 1855-3362.

VIDMAR, Urška, VUKASOVIČ, Tina. A model for a successful approach to applying for Horizon 2020. International journal of value chain management. 2019, vol. 10, no. 1, str. 26-52, ilustr. ISSN 1741-5357. http://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijvcm,

VUKASOVIČ, Tina, STANTON, John L. Going local : exploring millennials preferences for locally sourced and produced fresh poultry in a developing economy. World's Poultry Science Journal. Dec. 2017, vol. 73, iss. 4, str. 757-766, ilustr. ISSN 0043-9339. 

VUKASOVIČ, Tina, JAGODIČ, Gregor. Osnove trženja in strateškega tržnega načrtovanja. Harlow [etc.]: Pearson, cop. 2017. 218 str., ilustr. ISBN 978-1-78726-026-9.

VUKASOVIČ, Tina. Consumers' sensorical product evaluation and perception. Journal of food products marketing. 2016, vol. 22, no. 8, str. 863-871, ilustr. ISSN 1045-4446. http://www.tandfonline.com/doi/full/10.1080/10454446.2015.1072870,

VUKASOVIČ, Tina. An empirical investigation of brand equity : a cross-country validation analysis. Journal of global marketing. 2016, vol. 29, no. 5, str. 251-265, ilustr. ISSN 0891-1762. http://www.tandfonline.com/doi/full/10.1080/08911762.2016.1194508,

VUKASOVIČ, Tina. Consumers' perceptions and behaviors regarding organic fruits and vegetables: marketing trends for organic food in the twenty-first century. Journal of international food & agribusiness marketing. 2016, vol. 28, iss. 1, str. 59-73, ilustr. ISSN 0897-4438. http://www.tandfonline.com/doi/full/10.1080/08974438.2015.1006974,


Full professor in the field of marketing.

Social Media