06-044 B2B marketing
first cycle professional study programme (Professional bachelor's degree) Management
Course Supervisor: Assist. Prof. Danijel Bratina
Content
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Fundamentals of inter-organizational marketing
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The behavior of customers at the B2B markets
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Research on B2B markets
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Strategic marketing planning
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Product Policy of established products
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Product policy of new product development
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Pricing
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The policy of distribution
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Vertical specialization
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B2B Direct Marketing
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Strategies of communication
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Selling