Course purpose

• The purpose of the course is to make students aware of the role of the English language in business world (in the EU and globally) which is culturally versatile.  Furthermore, the course aims at making the students capable of understanding and interpreting the language of the internet, focusing on the language of advertising.

Content (Syllabus outline)

• Management and cultural differences
• Entrepreneurship and language obstacles
• Entrepreneurship and cultural obstacles
• Language change and the Internet
• Language of online advertising
• Languages and the EU
• Lifelong language education
• Multiculturalism and multilingualism
• Language projects in the EU
• European agenda for culture