60-326 Design approach to innovation
second cycle Master degree study programme Management
Course Supervisor: Prof. Mitja Ruzzier
Content
Course purpose
The purpose of the course is to explain user-driven innovation and to train students to apply design thinking in finding solutions and designing new products/services, or business models of value creating organizations.
Content (Syllabus outline)
- Key concepts of business idea implementation on the market and specifics related to small and medium-sized enterprises and final users.
- The importance of design and design thinking in finding solutions and designing new products /services/business models or other entities in organizations that create new value.
- Methods of creative thinking to find solutions to user challenges.
- Ethnographic research and observation methods.
- The role and importance of an interdisciplinary approach and teamwork in solving problems, designing and implementing entrepreneurial ideas.
- The role and importance of (rapid) prototyping.
- Business aspect of the entrepreneurial idea.
- Implementation of new products and services on the market.
- The use of ICT tools in the processes of innovation and as support for user involvement in the innovation process.
- User-driven innovation.