65-004 Foreign language: English
second cycle Master degree study programme Economics and Finance
Course Supervisor: Assoc. Prof. Igor Rižnar
Content
- Section 1. Trademarks. Meaning and types of brands. The reasons for outsourcing production. Analysis of brand image. Prospects of development of the brand. Launching a new product on the market. Ways to expand the brand.
- Section 2. Business trips abroad. Transport. Passage control. The difference between American and British English. Priority in negotiations. Ability to negotiate on the phone and make appointments. Postponing meetings.
- Section 3. Organization. Structure of the company (head office, title units, factories, etc.) and types of companies. Good and bad companies. Examples of successful organizations and their analysis. Four approaches to business analysis. Company presentation.
- Section 4. The company's adaptation to change. The rapidly changing economic situation and the company's ability to adapt to it. Examples of successful adaptation to economic changes. Types of changes within the company. Business meeting. Ability to describe the current trends.
- Section 5. Finance. Financial terms and their analysis (recession, gross profit, shares, etc.). Figures. Search investment for founding a new company. The ability to properly prepare the table and describe them. Charts.
- Section 6. Advertising. Forms of advertising. Creating successful advertising campaigns. The value of the media in advertising. Successful planning advertising company.
- Section 7: Intercultural Communication. Intercultural differences representatives of different countries and the importance of taking them into consideration during business trips. Business meetings and negotiations with foreigners. Business Etiquette.
- Section 8. Employment. The process of hiring new employees in the company.
Factors to consider when applying for a job. Factors to consider when hiring
employees. Methods of staff retention.