06-009 Introduction to Marketing
first cycle academic study programme (Academic bachelor's degree) Management
Course Supervisor: Assist. Prof. Danijel Bratina
Content
-
General aspects of marketing; Marketing evolution; Defining Marketing; Basic concepts in marketing; Marketing systems
-
Design marketing management organization; Micro environment components (suppliers, customers, competitors), Macro environment components
-
Marketing aspects of the market
-
Marketing management in organizations: Culture and orientations in marketing management, creating information for marketing, strategic marketing, tactical and operational aspects of marketing, Marketing mix components
-
Actual trends in Marketing
-
Market conditions and fluctuations and tasks