60-182 Commercialization of knowledge and technologies
second cycle Master degree study programme Management
Course Supervisor: Assoc. Prof. Dragan Kesič
Content
-
Input of marketing in key strategic business processes
-
Creating value through innovation within the company
-
Marketing dealing with intra- and inter-functional relationships
-
Delivering value to the market
-
Strategies of innovation marketing
-
Marketing communication
-
Forms of innovation commercialization
-
Commercialization of high-technology products
-
Commercialization of innovations in international setting
-
Data marketing and E- business
-
Realizing the promise of technology: social, ethical and regulatory considerations