Content (Syllabus outline):

• Lobbying - general definition.
• The concept of lobbying (view by country. USA, EU, Asia, Middle East).
• The role, profile and professional qualifications of a lobbyist, specific characteristics of a business lobbyist.
• Types of lobbying organizations.
• Cultural specifics of partners as an instrument of successful negotiation and lobbying.
• Lobbying negotiation techniques, preparation of negotiation strategy.
• Negotiation psychology.