64-015 International Business Management
second cycle Master degree study programme Innovation and entrepreneurship
Course Supervisor: Assoc. Prof. Dragan Kesič
Content
- Role and importance of globalization, internationalization and international business
- Globalization and internationalization of business
- Importance of innovations and innovativeness in international business
- Competitors and competitiveness in international business with innovation emphasis
- Type of companies in international business
- Enhancers and barriers for international business
- Characteristics for big companies in international business
- Charasteristics for small companies in international business
- Ways of foreign markets entry and modes of doing business
- International organizations and institutions which are important for international business – WTO, OECD, IMF, WIPO
- Importance and role of WIPO in international business
- Counterfeit products in international business – why and consequences
- Ways of controlling of international business
- Risks in international business
- Prices and calculations in international business
- Role of information-communication technology in international business
- Product management in international business with special emphasis on innovation
- Importance of communication in international business
- International negotiations with emphasis on innovation