Course purpose

Student will know to plan and assess the integrated marketing communication and design creative communications using a variety of methods and media. through a process-based approach

Content (Syllabus outline)

• Integrated marketing communication – IMC
• Strategic planning of IMC (advertising, sales promotion, public relations, direct marketing, digital marketing)
• Planning and developing of creative strategies (creative brief, creative process, copywriting, campaigns)
• Implementation and evaluation of creative strategies
• Media strategies with the emphasis on digital media
• Brand visibility strategies
• Measuring IMC efficiency
• Evaluating the social and ethical aspects