60-307 Marketing strategies
second cycle Master degree study programme Management
Course Supervisor: Assoc. Prof. Armand Faganel, Assist. Prof. Danijel Bratina
Content
Course purpose
Student will know to formulate and take care for the implementation of intelligent and aggressive strategic marketing plans.
Content (Syllabus outline)
- Overview and strategy blueprint
- Marketing strategy: analysis and perspectives
- Environmental and internal analysis: market information and intelligence
- Strategic marketing decisions, choices and mistakes
- Segmentation, targeting and positioning strategies
- Relational and sustainability strategies
- Service marketing strategies
- Pricing and distribution strategies
- International marketing strategies
- Social and ethical strategies
- Strategy implementation, control and metrics