Marketing strategies

60-307  Marketing strategies

second cycle Master degree study programme Management

Course Supervisor: Assoc. Prof. Armand Faganel, Assist. Prof. Danijel Bratina

  Content

Course purpose

Student will know to formulate and take care for the implementation of intelligent and aggressive strategic marketing plans.

Content (Syllabus outline)

  • Overview and strategy blueprint
  • Marketing strategy: analysis and perspectives
  • Environmental and internal analysis: market information and intelligence
  • Strategic marketing decisions, choices and mistakes
  • Segmentation, targeting and positioning strategies
  • Relational and sustainability strategies
  • Service marketing strategies
  • Pricing and distribution strategies
  • International marketing strategies
  • Social and ethical strategies
  • Strategy implementation, control and metrics

 

 

 

 

Social Media

Index