Principles of entrepreneurship

06-318  Principles of entrepreneurship

first cycle academic study programme (Academic bachelor's degree) Management

Course Supervisor: Assoc. Prof. Jasna Auer Antončič

  Content

Course purpose

  • The main course purpose is teach students about topics related to entrepreneurial activities and business creation. We will encourage students to think about setting up their own businesses. The purpose is also to integrate basic knowledge gained primarily from other compulsory subjects, as well as linking knowledge from different fields and its use in the business environment and the development of skills and knowledge in the use of knowledge in one's own or group project.

Content (Syllabus outline)

    The definition and views of entrepreneurship: definitions of the entrepreneur, the entrepreneur  as a person and other views of entrepreneurship.
    The purpose and topics of company development from start-up to a possible entrepreneurial harvesting.
    Business cases in entrepreneurship; examples of good practices.
    Different entrepreneurship topics.
    Business idea and business plan/model: creativity and business idea, analysis of industry and competition, marketing plan, financial plan, organisational plan and human resource management, sources of finance, other elements of the business model. Comparison of business plan versus business model in business planning.

    Social Media

    Index