06-318 Principles of entrepreneurship
first cycle academic study programme (Academic bachelor's degree) Management
Course Supervisor: Assoc. Prof. Jasna Auer Antončič
Content
Course purpose
- The main course purpose is teach students about topics related to entrepreneurial activities and business creation. We will encourage students to think about setting up their own businesses. The purpose is also to integrate basic knowledge gained primarily from other compulsory subjects, as well as linking knowledge from different fields and its use in the business environment and the development of skills and knowledge in the use of knowledge in one's own or group project.
Content (Syllabus outline)
The definition and views of entrepreneurship: definitions of the
entrepreneur, the entrepreneur as a person and other views of
entrepreneurship.
The purpose and topics of company development from start-up
to a possible entrepreneurial harvesting.
Business cases in entrepreneurship;
examples of good practices.
Different entrepreneurship topics.
Business
idea and business plan/model: creativity and business idea, analysis of industry
and competition, marketing plan, financial plan, organisational plan and human
resource management, sources of finance, other elements of the business model.
Comparison of business plan versus business model in business planning.