60-303 Strategic management 2
second cycle Master degree study programme Management
Course Supervisor: Prof. Roberto Biloslavo
Content
Course purpose
To train students to critically evaluate and apply different models of strategic management within four strategic dimensions: process, context, content and mission, and thus to train them for later professional and research work in the field of strategic management.
Content (Syllabus outline)
- Core elements of strategic management: Strategic Management: process, context and content. Strategic paradoxes (dualities).
- Strategy design: Stakeholder theory. Vision and mission development. Planned vs. Emergent strategy.
- External Analysis: Industry Analysis & Trends, VUCA environment, PEST Analysis, 5 Forces Analysis.
- Internal Analysis: Competitive Advantage, Core Competence, Organizational Structure, Process, Culture.
- Designing Business Level Strategies: Cost Leadership, Differentiation.
- Designing Corporate Level Strategies: Diversification, Vertical Integration, Portfolio vs Synergy, BCG Matrix.
- Network Level Strategies: Alliances, Joint Ventures, Competition vs Cooperation, Organizational Dependencies.
- Strategic innovation: Incremental vs. Disruptive innovation. Blue Ocean Strategy.
- Strategy Implementation & Strategic Change: Strategy Implementation, Strategic Change and organization identity, strategy and digital technology.
- Environment and Corporate Social Responsibility: sustainable business models.