05-026 Creativity, brands and consumption
first cycle professional study programme (Professional bachelor's degree) Management
Course Supervisor: Assoc. Prof. Armand Faganel, Assist. Prof. Danijel Bratina
Content
- Creativity methods in products design
- Value and benefits for consumers
- Creative advertising
- Services marketing
- Business-to-business marketing
- Sales and relationship marketing
- Consumer behaviour
- Marketing research