Guest lecturer: Development and commercialization of an innovative product

12/6/2021 8:30 AM | Fakulteta za management, Koper, ZOOM

guest lecturer 



g. Zlatan Ljubijankić
(co-funder of BeLife d.o.o. Slovenija)

will talk about

Development and commercialization of an innovative product -

story of the Ljubijankić brothers and company BeLife d.o.o. Slovenia 

ZOOM | December 6 2021 | at 8:30 AM

Faculty of Management UP


Mr. Zlatan Ljubijankić is a graduate of UP Faculty of management. After graduating, he worked abroad for some time in the field of beverage marketing. After returning to Slovenia, he and his brother Mirza founded the company BeLife d.o.o. They developed their own kombucha drink. They are the winners of the Štartaj Slovenia challenge. Today, Zlatan is an entrepreneur and CEO of this successful company, which continues to
develop new innovative products






The guest from practice will present his career path from an UP FM graduate onwards to the present day when he is a successful entrepreneur. Together with his brother Mirza, also a graduate of UP FM, they founded the company BeLife d.o.o. Slovenia and won the "Štartaj Slovenija" challenge with an innovative kombucha drink. The guest will present the path of the beginning of the development of an innovative product (kombucha drink) from the initial idea, obstacles on the way to the successful commercialization of this innovative product.

The lecture will be conducted within the subject "Creativity and innovation management" in the master's postgraduate study programme Management, with Assist. prof. dr. Dušan Gošnik. If you want to attend the lecture, please contact the lecturer.


Thursday, November 25, 2021 | FM

Social Media