guest lecturer
mag. Igor Vlačič
(MSc, Organizational and Business Psychology, Founder and owner of Neuroagencija d.o.o.)
will talk about
Marketing campaign planning and delivery
P4 | October 27 2021 | at 4:30 PM
Faculty of Management UP
About the guest
Igor Vlačič, MSc OBP - Founder and Owner of Neuroagencija d.o.o. is a certified neurolinguistic programming coach and expert in organizational and business psychology. He is a committed advocate of constant change management and positive psychology. The specialty it builds is an interdisciplinary approach to identifying and solving problems, and above all, it relies on the measurability of all phenomena that build an individual’s perception. It translates experience in sports, communication and psychology into an innovative approach to guiding individuals through the process of change. He is also a co-creator of neuro-paradigm in the field of communication in the Balkans. In his Masters of Science thesis in Organizational and Business Psychology at University of Liverpool, he explored the role of trust in gender differences in workplace stress.
About the lecture
The guest will present the planning of the marketing campaign and its implementation, as part of the elections for the municipal council in Croatia. The lecture will be held in English.
You are invited to join us at 4.30 pm in lecture room P4 at UP FM, Izolska vrata 2, 6000 Koper.
The lecture will be conducted within the subject "Marketing Communication" in the master's postgraduate study programme Management, with Assoc. prof. dr. Armand Faganel. If you want to attend the lecture, please contact the lecturer.
