The aim of the research is to establish interconnections between buying behaviour variables and the analysed buying factors. We will identify the one that has statistically typically the strongest influence on consumer decision making for the buying probiotic dairy products. The study included will consumer in Slovenia and USA.
Lead partner
UP Faculty of Management (UP FM)
Project Manager
prof. dr. Tina Vukasović (UP FM)
Other participants UP FM
prof. dr. Štefan Bojnec (UP FM)
prof. dr. Rok Strašek (UM FM)
asist. Jan Frančeškin (UP FM)
Project partners
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Saint Joseph’s University, Department of Food Marketing, prof. dr. John L. Stanton
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Other participants: Ernest Baskin in George Latella
Project number
BI-US/22-24-176
Duration
1. 7. 2022 - 30. 6. 2024
The project's objectives
The main contribution to the project will be represented by empirical analysis intended to reveal the possibility of theoretical and empirical findings to be transferred into practice. The findings of the project will be rounded off by creating a generally acceptable model of consumer buying behavior to study and measure the links between selected factors and consumer purchasing decisions and thus contribute to the development of social knowledge and consumer awareness of probiotic dairy products in Slovenia and USA.
Keywords
Consumer behavior, probiotic, dairy products.
Project phases
Bibliographical references
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VUKASOVIČ, Tina, STANTON, John L. Going local : exploring millennials preferences for locally sourced and produced fresh poultry in a developing economy. World's Poultry Science Journal. Dec. 2017, vol. 73, iss. 4, str. 757-766, ilustr. ISSN 0043-9339. https://www.cambridge.org/core/journals/world-s-poultry-science-journal/article/going-local-exploring-millennials-preferences-for-locally-sourced-and-produced-fresh-poultry-in-a-developing-economy/8EC5561AD747AB620FBE253F8E7D84C0#, DOI: 10.1017/S0043933917000770. [COBISS.SI-ID 39319557], [JCR, SNIP, WoS do 9. 8. 2021: št. citatov (TC): 3, čistih citatov (CI): 2, čistih citatov na avtorja (CIAu): 1,00, Scopus do 21. 4. 2021: št. citatov (TC): 4, čistih citatov (CI): 4, čistih citatov na avtorja (CIAu): 2,00]
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VUKASOVIČ, Tina, STANTON, John L. Market opportunities: quality and safety domestic produced food. V: STANTON, John (ur.). Conference proceedings. International food marketing research symposium, Bologna, Italy, 13-14th June 2016. Bologna: Institute of Food Products Marketing, 2016. Str. 148-160, ilustr. http://institutefpm.com/wp/proceedings/. [COBISS.SI-ID 38767621]
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VUKASOVIČ, Tina, ZAJC, Aleksandra, STANTON, John L. Consumersʹ attitudes, expectations and behaviour toward probiotic milk yoghurts. V: AŠANIN GOLE, Pedja (ur.), VUKASOVIČ, Tina (ur.). The future of global business and marketing: how will smart companies deal with challenges and opportunities? : reviewed extended abstracts of the 10th International Scientific Conference of the Doba Business School. Free electronic ed. Maribor: Doba Business School: = Doba Fakulteta za uporabne poslovne in družbene študije, 2020. Str. 86-88. Book collection Lessons from economic and applied business and social studies. ISBN 978-961-7061-08-6. https://www.fakulteta.doba.si/doba-znanja/raziskave/monografije. [COBISS.SI-ID 35667971]
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VUKASOVIČ, Tina, ZAJC, Aleksandra, STANTON, John L. Probiotic milk products as functional foods: attitudes and consumer behaviour = Probiotični mlečni izdelki kot funkcionalna hrana: stališča in vedenje potrošnikov. V: AŠANIN GOLE, Pedja (ur.), MAČEK, Anita (ur.), OVIN, Rasto (ur.). Research in theory and practice in contemporary business issues : monograph of the DOBA Business School 2020 = Raziskave v teoriji in praksi sodobnih poslovnih vprašanj : monografija DOBA fakultete 2020. Brezplačna elektronska izd. Maribor: DOBA Business School: = DOBA Fakulteta za uporabne poslovne in družbene študije, 2020. Str. 112-124, ilustr. Book collection Lessons from economic and applied business and social studies. ISBN 978-961-7061-09-3. https://www.fakulteta.doba.si/doba-znanja/raziskave/monografije. [COBISS.SI-ID 42906371]
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VUKASOVIČ, Tina. Locally sourced and produced food : challenge and opportunity. V: LANG, Mark F. (ur.). The meaning of local foods : a food marketing management perspective. New Jersey: Institute of Food Products Marketing, cop. 2016. Str. 49-60. [COBISS.SI-ID 38707205]
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Links
Funding
The project is funded by the Public Agency for Research of the Republic of Slovenia (ARRS) in the amount of 3.000,00 EUR.