On 4 June 2024, the UP Faculty of Management hosted a project based on the design thinking method, sharing experiences and seeking opportunities to improve cooperation between academia and practice.
Students of the Master's degree programme, with the moderator of the round table Prof. Dr. Mitja Ruzzier, had the opportunity to present the results of their work in the B2M course Design Approach to Innovation and their ideas and solutions.
The Director of Marjetica Koper, Davor Briševac, as well as Prof. Dr. Mitja Ruzzier, Head of the Department of Entrepreneurship at UP FM, are pleased and grateful for the opportunity to participate and the interesting, different ideas of the students and look forward to meeting again.
The project was also attended by Primož Mahneta, innovation design expert at re:do, who shared his experience with the students with a positive surprise at the response.
The students themselves are also satisfied with the collaboration and say that the project was both a challenge and an opportunity for further reflection, and that they would like to keep working in this way in the future.
The importance of design in innovation: the case of improving the user experience of a caravan park.
We have also been featured in other media. You can find out more at the links below:
https://primorske.svet24.si/oglas/sodelovanje-up-fm-in-marjetice-koper-ze-drugi-uspe