
On May 8, 2025, the BRIDGE Conference took place at the Faculty of Management of the University of Primorska, focusing on connecting research, innovation, and entrepreneurship in the era of green and digital transition. The event, led by Assoc. Prof. Dr. Jasna Auer Antončič, began with an opening address by Vice-Dean Asst. Prof. Dr. Borut Kodrič, who emphasized the importance of collaboration between academia and the business world.